March 27, 2014 2:25 am | By: ADESOLA MOMOH, New Telegraph
Adeyemi Olalemi a final year Physics and Education student of the University of Lagos is a highflier of sort. He is the Editor-in-Chief and publisher of Ketu Breeze newspaper, the first community newspaper in Ketu, Lagos; a stringer for the campus life section of a national newspaper, member of the University of Lagos Press Club and President of Change Ambassadors Network (CAN), an initiative of the Alumni Association of Comprehensive High School, Alapere. Adeyemi Olalemi is also the Public Relations Officer of Activate Your Potential (ACTYPO), a youth empowerment organisation based in Lagos and a brand manager, a blogger and an entrepreneur. In this interview with ADESOLA MOMOH, he speaks on his foray into the media world.
How did you come about the name Ketu Breeze?
I saw the need for people to be informed about what is going on in their immediate environment and I felt that the breeze in every area is different depending on what is happening there. The breeze is something blowing information to you and educating you. The breeze becomes their passport to be everywhere (getting informed), since breeze is everywhere.
What is Ketu Breeze all about?
Ketu Breeze is a community newspaper that covers two local government areas: Agboyi-Ketu LCDA and Ikosi-Isheri LCDA, which includes Magodo, Ketu, Mile12, Ikosi and Alapere. The essence of the paper is to bring government to the people and take the people to government by way of a platform for expression of ideas in the community. The paper reports what is going on in the community and also reports people’s views. It is an 8-page coloured newspaper. At the moment, the publication is monthly but later it will go bi-weekly.
When did it hit the streets?
During the recent ASUU strike, I asked myself what is to be done because I don’t like the idea of staying idle. While pondering on that, this initiative came to mind and I discussed it with some of my friends who also bought into it. From there, we began preparations and planning and we had the first publication on January 1, 2014.
Do you ever find yourself not having news stories?
It was a bit difficult getting stories in the first publication because most people in the locality don’t know me as a press man unlike in the University of Lagos where news come to me. I had to work extra hard in getting news stories. However, publications after that have been filled with a lot of stories.
How profitable has it been?
Let me say it has been fair so far. Being a new brand, we don’t expect to break even just immediately, but we are currently test-running a lot of things and also working on having adverts. We also plan putting it online and making it downloadable soon.
What are the segments in Ketu Breeze?
There is news segment, opinion segment, and commentary segment where a vox pop is done on a particular issue that is of concern to the people of the community. There is also an event page where events around Ketu are covered.
How have you been able to create awareness for the paper?
The social media has helped immensely in publicising it especially Facebook and, beyond that, bulk text messages are sent to some potential advertisers.
How do you joggle all you do with your academics?
I strongly believe in the saying that whatever is worth doing is worth doing well. I endeavour to do everything well and give appropriate time to all, especially my studies.
What keeps you going?
I have passion for what I do, which is why I don’t get tired and why I always crave to do it well
Information is key to liberation